["CLICK" BRANDING]

Surprising Yourself

[COURSE]

Visual Communications Lab

[INSTRUCTOR]

Sandra Isla

[OBJECTIVE]

Think about the problems in daily life and then propose one as the design topic. Identify its audiences and stakeholders, and then create various deliverables that work together as a cohesive system. 

[YEAR]

Fall 2015

[CATEGORIES]

Identity design, UX / UI design, Environmental design, Event design, Exhibition design

[APPROACH]

People are taking an increasing number of selfies and sharing them on social networks. However, currently, most selfies are just snapshots without good composition, light or concept. 

I created a brand called “Click” to guide and inspire selfie-takers to fully express their personalities by taking selfies in expressive ways. I designed posters to express the soul of the brand and an exhibition to showcase the creative selfies. Also, I created a photography workshop to teach people how to take good selfies and an app to help people take selfies creatively and easily.

Copyright © 2020 by Yiyang (Lucy) Lu
All Right Reserved. No part of this publication can be reproduced without expressed permission from Yiyang (Lucy) Lu.

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